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Apartment Toolkit makes it easy for loan originators to market to apartment complexes by providing:
 
 
 
 
Top 10 Tips
 
     
 

#1. Consistency is the Key! The beauty of marketing to apartment complexes is that you are constantly marketing to new people, because tenants move in and out on a regular basis. Send a series of 3 postcards, within 10 days of each other, in February and July because over 60% of apartment dwellers move in May & September. View sample postcards. [Realtors]|[Originators]
#2. Send Postcards Instead of Letters – Postcards are easy to read and cost less money to create. However, we recommend that the postcard size be at LEAST 5” x 7” and you spend the extra money to send it first class mail. Instead of 2-color or 4-color printing, save money by using colored card stock instead. (View Color Example) [Realtors]|[Originators]
#3. Create a 14-week Mailing Campaign – So what do you send between the months of February and July? One of the most successful campaigns I have seen is one called “7 Tips on How to Buy Real Estate”. Mail one tip every 2 weeks. Start on April 1 and the campaign will be completed by July 1.
#4. The Headline is the Key to Getting your Message Read - One of the most effective headlines we have tested says, “When your lease is up, do you know where you are going to live?” It’s thought provoking because it gets people thinking about where they’re going to live. View Basic Kit & Renters Report [Realtors ]|[Originators]
#5. Give Prospects Multiple Ways to Contact You - Not all prospects are the same! Some want to call you and talk your head off. Some only want to email you. Others want to visit your website first—and then decide if they want to do business with you or not. Consider including your cell phone number, too.
#6. Have a Follow Up Plan – Do you have a systematic plan to keep in touch with prospects? One of the best ways is to just ASK them for permission—do you mind if I call you in 2 days to follow up? May I send you something in the mail? May I email you the information? May I send you a free report or white paper? Send whatever you promised within 24 hours-timeliness is the key!
#7. You’ve Gotta Have a Database – Even if you use 3 x 4 cards, it’s better than nothing! As your leads come pouring in the door, you need a way not only to keep in touch, but track your conversion from prospects straight through to the sale. With a database, you will be able to track how long it takes from first contact until they purchase something. Where are your leads coming from…real estate ads, newspaper, postcards, seminars?
#8. The Internet Is Your Friend - When choosing the “right” apartment complex, you can find literally anything about the complex, including number of units, location, rental amounts, and the list goes on. Register for free tips on how to do your research and the top websites for information.
#9. Are home buying seminars boring? - They are if all you talk about are loan programs, appraisals or title insurance! Focus on how owning real estate will benefit them financially—by increasing their wealth and saving money on taxes. Listen to audio called Successful Home Buying Seminars
#10. How to Check for Vacancy! - No, the apartment manager is not going to tell you that 40% of the units are vacant. Around 8 pm drive thru to see how many lights you see illuminated; how many cars are in the parking lot; if there are grills or chairs on the balconies or patios. Include your return address on your postcard and pay for first class postage. If units are vacant, the post office should notify you.

 

 
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Top Ten Tips

#5. Give Prospects Multiple Ways to Contact You - Not all prospects are the same! Some want to call you and talk your head off. Some only want to email you. Others want to visit your website first—and then decide if they want to do business with you or not. Consider including your cell phone number, too.

 
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